Post Graduate Program in Advertising &
Communication Management

The fastest growing sector of the communication industry, Advertising has evolved to become the first choice of young professionals across India.

NiA's programs offer the best learning ground, a comprehensive all round training and provides the right stepping stone towards a successful career in the country's foremost Advertising, Public Relations, Design, Out-of-home, Activation, Media and Direct Marketing agencies/companies. Students are offered rigorous instruction in this One year fast track program, thereby preparing them and well enough to tackle the pace and hard work required for this demanding career.

Backed by senior advertising professionals from the industry, the NiA programs are well designed and contemporary in nature. Continuous interaction with professionals and working on real projects makes our student the right professional to fit in the global environ of today's industry.

Placement assistance is offered to all successful candidates.


An all-inclusive fee for the program is Rs.324,000/- plus applicable service tax. All students should refer to the fee plan for details. All fees once paid are non refundable. Fees can be paid either by Cheque or Demand Draft payable to 'National Institute of Advertising' payable at New Delhi or Noida.


The basic qualification for admission in Post Graduate Programs is graduation in any discipline with good communication skills and enthusiasm for hard work, students with work experience may also apply.

Selection Procedure:

Selection among eligible candidates is made on the basis of applicants' academic record and Personal Interview. This procedure is uniform for everybody. Selected candidates are informed individually, by letter/email.


The Institute provides placement opportunities to all students on successful completion of their program.
Alumni & Part Time Students: As and when appropriate opportunities arise, alumni and part time students are helped with finding a better or suitable job. Students are advised to keep the Placement Coordinator apprised of their requirement and change of address etc.


Approx. 10 Months - 2 Semesters

Awarding Body:

National Institute of Advertising (NiA) Note: NiA is a private institute and not a university under the UGC act and does not award degrees.

Awarding Body:

Post Graduate Program in Advertising & Communication Management (PGPACM)

Post Graduate Program in Advertising & Communication Management (PGPACM)

Advertising Management
Event Management
Marketing Management
Sales Promotion
Public Relations & Corporate Communication
Copy Writing
Services & Relationships Marketing
Media Planning and Operations
Individual Project
Digital Marketing Workshop & Viva

Semester 1

Marketing Management
Consumer Behavior
Services & Relationship Marketing
Copy Writing
Event Marketing and Management
Social Marketing workshop
Digital Marketing Workshop

Semester 2

Public Relations
Brand Management
Media Planning
International Campaigns
Product Management
Design Workshop
Specializations: (requires internship)
Account Management
Media Planning
Public Relations
Event Management
Digital Marketing

Total Credits

Total Credits required in PGPACM : 10
Total Study and Research Hours : 480
Total Number of Internship Hours : 480

All papers carry one credit. A total of 10 credits have to be obtained with minimum 40% marks in each for award of Certificate.