Post Graduate /Graduate Program in Event Management

The fastest growing sector of the direct marketing industry, Events have evolved to become gala TV events designed and created with great detail and no expense spared.

It is a great career option for those that are interested in an interesting yet traditional sphere.

NiA's programs offer the best learning ground, a comprehensive all round training and provides the right stepping stone towards a successful career in the country's foremost Advertising, Event Management, Public Relations, Design, Out-of-home, Activation, Media and Direct Marketing agencies/companies. Students are offered rigorous instruction and on the job training in this One year fast track program, thereby preparing them well enough to tackle the pace and hard work required for this demanding career.

Placement assistance is offered to all successful candidates.


The Full Time Program:

The basic qualification for admission in Post Graduate Programs is graduation in any discipline with good communication skills and enthusiasm for hard work, for Graduate Program in Event Management the qualification is Class XII in any discipline. Students with work experience may also apply.

An all-inclusive fee for either program is Rs.1,62,000/- plus applicable tax. All students should refer to the fee plan for details. All fees once paid are non refundable. Fees can be paid either by Cheque or Demand Draft payable to 'National Institute of Advertising' payable at New Delhi or Noida.
Selection Procedure:
Selection among eligible candidates is made on the basis of applicants' academic record and Personal Interview. This procedure is uniform for everybody. Selected candidates are informed individually, by letter/email.

The Institute provides placement opportunities to all students on successful completion of their program. Alumni & Part Time Students: As and when appropriate opportunities arise, alumni and part time students are helped with finding a better or suitable job. Students are advised to keep the Placement Coordinator apprised of their requirement and change of address etc.

  • Approx. 10 Months - 2 Semesters (1+1 Learning and Internship)

Awarding Body
National Institute of Advertising (NiA) Note: NiA is a private institute and not a university under the UGC act and does not award degrees.


Advertising Management
Event Management
Sales Promotion
Public Relations & Corporate Communication
Services & Relationships Marketing
Digital Marketing Workshop & Viva

Internship Subject:

Event Management


Total Credits required in PGPEM/GEM : 10
Total Study and Research Hours : 200
Total Number of Internship Hours : 1000


All papers carry one credit. A total of 6 credits have to be obtained with minimum 40% marks in each for award of Certificate.

How to Apply:

Applicants are advised to apply giving complete particulars as mentioned in the form. The form is enclosed with this leaflet. You may also download the same from Please check for interview dates. Your admission to the course will be considered only on your presenting a complete registration form with all duly attested documents and a registration fee of Rs. 900/- by Demand Draft payable to 'National Institute of Advertising' payable at New Delhi or Noida.